Who we are
webhotelier | primalres is a travel tech group serving the tourism industry during the last 16 years. It holds a leading position in Greece & Cyprus and is among the largest of its kind in Europe.
The group offers innovative and reliable solutions to 17400+ hotels and other accommodation providers in 38 countries through a world-class hospitality e-business ecosystem that includes: the webhotelier booking engine, the primalres channel manager, property management systems such as the cloud-based hotelizer and loggia integrated platform for vacation rentals, roompay a hospitality-focused payments management solution, revhero an AI-powered revenue management system as well as, a dynamic B2B marketplace for direct bookings with 35.000+ travel companies in 160 countries.
The ecosystem is complemented by a wide range of interconnected add-ons such as metasearch connectivity, a real-time reporting and analytics suite, as well as a dynamic pricing app.
A number of renowned workspace apps that seamlessly integrate with all core products, increase the value of the ecosystem and create significant synergies: RateParity direct booking conversion optimization platform· Verity guest loyalty management and CRM platform· Quotelier direct requests management platform· Book a Space all-in-one MICE booking solution· Ethersense an ecosystem of smart, sustainable hardware solutions, IoT technologies and advanced real-time environmental sensors· Roompulse an online platform designed to help hoteliers make smarter pricing decisions and increase their revenue· and BEONx, the world’s #1 sustainable profitability platform for hotels.
The group employs 180+ people people who provide high-level support and consultation services, significantly contributing to the digital transformation of hotels and accommodation providers around the world, as well as in maintain their competitive advantage within a rapidly evolving online environment.